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Enroll UX 2014

A New Standard for Enrollment

Enroll UX 2014 provides a road map for every state and the federal government to create a state-of-the-art, online process for application, eligibility determination, enrollment, and health plan selection. It can be customized by states to be the public face of the insurance exchanges required by the federal health reform law.

The California HealthCare Foundation (CHCF) was the managing partner for this unprecedented private-public collaboration. IDEO, a global design and innovations firm, led the Enroll UX 2014 consumer research and design effort. State-based teams, staff from the Center for Medicare & Medicaid Services (CMS), and designers met frequently to understand requirements and develop and review designs that were evaluated by consumers and accessibility experts.

The deliverables include an interactive prototype that walks the user through a complex enrollment scenario, a detailed design specifications manual to support state and federal customization, and original iconography and illustrations.

No matter the outcome of the Supreme Court’s decision on the ACA, noted Smith of CHCF, “Enroll UX 2014 is a major step forward in modernizing the health insurance enrollment process for millions of people — and at no cost to the public.”

States participating in Enroll UX 2014: Alabama, Arkansas, California, Colorado, Illinois, Massachusetts (in a consortium with Rhode Island and Vermont), Minnesota, Missouri, New York, Oregon, and Tennessee.

Enroll UX 2014 foundation partners that financed the project: The Atlantic Philanthropies, Blue Shield of California Foundation, The California Endowment, California HealthCare Foundation, The Colorado Health Foundation, Kaiser Permanente Community Benefit, New York State Health Foundation, and the Robert Wood Johnson Foundation.

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