President Obama and other Democrats have embraced the term “ObamaCare,” which frequently has been used in a negative manner by the law’s opponents. Obama first used the term in the summer of 2011, telling supporters during a Midwest bus tour, “I have no problem with folks saying ObamaCares.” During a more recent campaign speech in Texas, Obama said, “You know what? They’re right. I do care.” Vice President Biden also used the term in a recent fundraising email to supporters.
President Obama increasingly has embraced the Affordable Care Act (ACA) as part of his re-election campaign following the Supreme Court’s decision in June to uphold the law. The campaign has viewed the favorable ruling as a second chance to promote the ACA, even though voters remain divided on the law.
The campaign’s strategy is to promote the most popular parts of the law — such as the provision that allows young adults to remain on their parents’ insurance plans up to age 26 — while targeting its messages to key voting groups, such as women and Hispanics. Obama’s re-election campaign also is airing television advertisements in eight highly contested states that highlight presumptive Republican presidential nominee Mitt Romney’s opposition to the law’s contraception coverage rules.