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Topics of interest to both consumers and agents related to Covered California and the ACA biased in favor of the successful implementation of the Exchange and deliberately apolitical.

It's OK to Call it "Obamacare"

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President Obama and other Democrats have embraced the term “ObamaCare,” which frequently has been used in a negative manner by the law’s opponents. Obama first used the term in the summer of 2011, telling supporters during a Midwest bus tour, “I have no problem with folks saying ObamaCares.” During a more recent campaign speech in Texas, Obama said, “You know what? They’re right. I do care.” Vice President Biden also used the term in a recent fundraising email to supporters.

President Obama increasingly has embraced the Affordable Care Act (ACA) as part of his re-election campaign following the Supreme Court’s decision in June to uphold the law. The campaign has viewed the favorable ruling as a second chance to promote the ACA, even though voters remain divided on the law.

The campaign’s strategy is to promote the most popular parts of the law — such as the provision that allows young adults to remain on their parents’ insurance plans up to age 26 — while targeting its messages to key voting groups, such as women and Hispanics. Obama’s re-election campaign also is airing television advertisements in eight highly contested states that highlight presumptive Republican presidential nominee Mitt Romney’s opposition to the law’s contraception coverage rules.

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