Speak with a Covered California certified agent! Call (888) 413-3164 or Shop Online Now

Shop and Compare

California Health Insurance Plans and Rates

It's easy. Just enter your zip code.

Covered California News & Commentary

Topics of interest to both consumers and agents related to Covered California and the ACA biased in favor of the successful implementation of the Exchange and deliberately apolitical.


Emma Hoo, Director, PBGH - Lessons Learned at PacAdvantage

By on | No Comments

Emma Hoo is currently Director at the Pacific Business Group on Health (PBGH). Previously, Ms. Hoo worked at PacAdvantage. On January 11, 2012, she participated at a forum sponsored by the California Endowment and organized by the* California Small Business Majority. Ms. Hoo commented on her lessons learned while at *PacAdvantage.

Price, Price, Price

“Cost is the primary factor driving insurance decisions for small business owners. The exchange needs to find a way to lower administrative costs for small businesses and market that. PacAdvantage wanted to market the quality of the health plans it offered. We were off base. People wanted price, price, price.”

Brokers

“One of the mistakes PacAdvantage made was setting up a system that made it more profitable for brokers to sell to very small groups. The rest got ignored and were undersold. One of the challenges is setting a fee for brokers that works.”

Leave a comment

Do You Have California Health Insurance Questions?

Ask An Expert

View Previous Questions
Call Us at (888) 413-3164


© 2020 California Health Benefit Advisers, LLC
Home / About / Start Shopping / Ask a Question

“Covered California,” “California Health Benefit Exchange”, and the Covered California Logo are registered trademarks or service marks of Covered California, in the United States. This web site is owned and maintained by California Health Benefit Advisers, LLC, which is solely responsible for its content.