Question: If signing up for Obamacare is going to be so easy, why are assisters and agents needed?
Answer: A lot of hand-holding is essential to signing up for Obamacare. Covered California is creating streamlined web portal, but the process of completing the an application will be difficult for many. Yes the health questions will be gone, but they are replaced by financial questions. It will be more like filling out a tax return. And just as H&R Block has hundreds of offices and thousands of employees who guide clients through the tax preparation process, so too will Covered California need organizations and knowledgeable and trusted assisters and agents who can make the process understandable and reassuring.